Cookie Policy

Last Updated: March 2026

This policy explains how Meedi8 uses cookies and similar tracking technologies on our website. It should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, understand how you use it, and deliver relevant content. Similar technologies such as pixels and local storage serve comparable purposes.

2. Cookie Categories

We use three categories of cookies:

Strictly Necessary: Essential for the website to function. These cannot be disabled. They include session cookies and your consent preference.
Analytics: Help us understand how visitors use Meedi8 so we can improve the service. These include Google Analytics 4 (GA4) and PostHog. They collect anonymised data such as pages visited, session duration, and traffic sources.
Marketing: Used to measure the effectiveness of our advertising on Meta (Facebook and Instagram). The Meta Pixel tracks conversions from our ad campaigns and enables us to reach similar audiences. Marketing cookies are only set with your explicit consent.

3. Cookies We Use

Cookie	Provider	Purpose	Category	Duration
Session cookie	Meedi8 (1st party)	Maintains your login session	Strictly Necessary	Session
analytics_consent	Meedi8 (1st party)	Stores your cookie consent choice	Strictly Necessary	Persistent
_ga, _ga_*	Google (GA4)	Distinguishes unique visitors for website analytics	Analytics	2 years
_gid	Google (GA4)	Distinguishes users for analytics within a 24-hour period	Analytics	24 hours
PostHog cookies	PostHog	Product analytics — tracks feature usage and session data to improve the service	Analytics	1 year
_fbp	Meta (Facebook Pixel)	Tracks visitors across websites for ad targeting and conversion measurement	Marketing	90 days
_fbc	Meta (Facebook Pixel)	Stores click identifier from Meta ad clicks for conversion attribution	Marketing	90 days

4. Managing Your Cookie Preferences

When you first visit Meedi8, a consent banner lets you accept or decline non-essential cookies. You can change your preferences at any time:

On our site: Click "Cookie Settings" in the footer to reopen the consent banner and update your choices.
In your browser: Most browsers let you block or delete cookies through their settings. Note that blocking all cookies may affect how the site works.

Declining non-essential cookies does not affect your access to the core Meedi8 service.

5. Third-Party Cookies

Some cookies are set by third-party services we use:

Google Analytics 4: Operated by Google LLC. See Google's Privacy Policy.
Meta Pixel: Operated by Meta Platforms, Inc. See Meta's Privacy Policy.
PostHog: Operated by PostHog, Inc. See PostHog's Privacy Policy.

These third parties may transfer data outside the UK. See the International Data Transfers section in our Privacy Policy for details on the safeguards in place.

6. UTM Parameters

We use UTM parameters (tags added to URLs in our advertising campaigns) to understand which ads and campaigns bring visitors to Meedi8. UTM data is processed by GA4 and is not personally identifiable on its own.

7. Changes to This Policy

We may update this Cookie Policy from time to time. The "Last Updated" date at the top of this page will be revised accordingly. Material changes will be communicated via a notice on our website.

8. Contact Us

If you have questions about our use of cookies, contact us at:

Email: support@meedi8.com
Mail: SafeguardAI (MIRA) Ltd, 483 Green Lanes, London N13 4BS

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